ISKCON is known for their energetic active preaching. Members try to spread Krishna consciousness, primarily by singing the Hare Krishna mantra in public places and by selling books written by Bhaktivedanta Swami. Both of these activities are known within the movement asSankirtan. A study conducted by E. Burke Rochford Jr. at the University of California found that there are four types of contact between those in ISKCON and prospective members. Those include: individually motivated contact, contact made with members in public arenas, contact made through personal connections, and contact with sympathizers of the movement who strongly sway people to join.[24] According to the doctrine of Chaitanya Mahaprabhu, one does not need to be born in a Hindu family to take up the practice of Vaishnavism. There are ISKCON communities around the world with schools, restaurants and farms. In general, funds collected by ISKCON are treated as communal property and used to support the community as a whole and to promote the preaching mission.[25] Many temples also have programs (like Food for Life) to provide meals for the needy. Also, ISKCON has recently brought the academic study of Krishna into western academia as Krishnology.

Educational activities
The ISKCON Ministry of Education regulates educational activities within ISKCON, and oversees the operation of primary, secondary, tertiary, and seminary schools and centers of education.
The Ministry of Education also oversees education for religious and sastric study, developed and monitored by the UK-based Vaisnava Training and Education organisation.
Bhaktivedanta Institute
The Bhaktivedanta Institute (BI) is the scientific research branch of the International Society for Krishna Consciousness. Founded in 1976 by Bhaktivedanta Swami and Bhaktivedanta Swaroop Dahmodar, it advances the study of the nature and origin of life, utilizing Vedic insights into consciousness, the self, and the origin of the universe. BI motto in Sanskrit language: "Athato brahma jijnasa" "One should inquire into the Supreme." BI has established the world's first graduate degree program (M.S./Ph.D) in consciousness studies at Mumbai in collaboration with the Birla Institute of Technology and Science, one of India's top technical schools. Subjects include Life Sciences, Artificial Intelligence, Mathematics and Philosophy of Science. Currently Ravi Gomatam is the Director of Bhaktivedanta Institute.
Preaching Strategy – Soft Versus Hard Preaching
Just as some kanistha-adhikaris sometimes use sharp language in an immature way, so some other neophyte devotees (who often feel they are very mature) hide their insecurity behind a veil of “I-know-how-to-present-Krishna-Consciousness-in-a-mature-and-balanced-way.”
What is actually going on is 2 things:
1. They are afraid of opposition. They feel scared when someone is attacking their insecure false ego. They are not emotionally and mentally strong enough to handle such opposition. They are still conditioned to being victims of other peoples opinions about them, because they still identify themselves too much with their false ego. So to protect their false ego, they create a shield called “mature soft preaching”. They defend this shield by using one-sided quotes and anecdotes of Prabhupada – ignoring the hard evidence for other approaches.
2. They often do not read Prabhupada’s books and letters, listen to his lectures, conversations etc. Instead they tend to read about a lot of other gurus, discuss on the internet, where they also read a lot about all kinds of other things. This keeps them on the neophyte stage.
In the name of mature preaching, they often water down the philosophy and often there are very few great results from their preaching. I have seen this often: Senior devotees taking weeks, months and years to challenge and inspire new devotees to move forward. “What can be done in a day they drag on for years.” – Prabhupada says about the mode of ignorance.So this discussion is usually not really about preaching strategy – it is about psychology. It is about being insecure, being conditioned to live other peoples lives instead of our own devotional lives, it is about not caring enough about Prabhupada’s teachings to actually seriously study them – including Prabhupada’s preaching mood (as heard in his lectures and conversations). When we seriously study Prabhupada THEN we can know how to present Krishna Consciousness according to time, place and circumstances. THEN we can know how and when to use the thunderbolt and when to be strategically lenient with others. This perfection will ONLY be achieved by reading and studying Prabhupada seriously. That will make us mature – nothing else.
Those neophyte devotees who make propaganda against preachers who have the courage to challenge the false ego of others should keep in mind that Krishna does not like to see preachers being offended.

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